Fat tax

Angel, Jimmy, Michaels, Ulysses

If the price for healthy juice and soft drinks are the same, which would you choose?

If there's increased price for soft drinks, what would you choose then?

Pigovian tax

A Pigovian tax is a tax on any market activity that generates negative externalities.

Social cost with tax

Fat tax

A fat tax is a tax or surcharge that is placed upon fattening food, beverages or on overweight individuals.

Fast food


Numerous studies suggest that as the price of a food decreases, individuals get fatter.

Fat Simpson


Effects on public health

Effects on working

Effects on marketing

Effects on governments


The mechanism may not work as expected.

What products should be targeted?

Fat tax can be burdensome for the poor.

Thank you!